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/* V21 · Standalone editorial case study: spacing after the concept pivot and a focused closing statement. */
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/* V22 · Decision rationale and interactive before/after reporting story. */
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.mayo-pattern-top{display:flex;justify-content:space-between;gap:12px;align-items:center}.mayo-pattern-top span{opacity:.7}.mayo-pattern-top b{font-size:10px;font-weight:500;letter-spacing:.09em}
.mayo-static-sheet{background:#fff;color:#111;box-shadow:0 16px 42px #0000000d;border:1px solid #e0e0e0;margin:auto 0;max-width:680px;padding:clamp(22px,3vw,48px)}
.mayo-static-heading{display:flex;justify-content:space-between;color:#888;gap:15px;font-size:10px}
.mayo-static-sheet h3{font-size:clamp(32px,3.2vw,55px);line-height:1.05;margin:35px 0 14px;letter-spacing:-.025em}
.mayo-static-sheet>p{font-size:14px;line-height:1.55;color:#777;margin:0 0 32px}
.mayo-static-questions{border-top:1px solid #ddd}.mayo-static-questions>div{border-bottom:1px solid #e5e5e5;padding:16px 0;display:flex;align-items:center;gap:14px;font-size:14px;color:#444}.mayo-static-questions>div>span{color:#aaa;font-size:11px}.mayo-static-questions i{margin-left:auto;font-size:12px;letter-spacing:.14em;color:#9e9e9e;font-style:normal;white-space:nowrap}
.mayo-static-submit{margin-top:26px;background:#d7d7d7;padding:17px 20px;color:#6d6d6d;display:flex;justify-content:space-between;gap:12px;font-size:10px}
.mayo-pattern-footer{max-width:620px;margin-top:auto;padding-top:37px}.mayo-pattern-footer>strong{opacity:.6}.mayo-pattern-footer p{font-size:clamp(16px,1.3vw,19px);line-height:1.5;margin:10px 0 0;color:inherit;opacity:.75}
.mayo-prototype-wrap{display:flex;align-items:center;justify-content:center;padding:52px 0;flex:1}
.mayo-prototype-phone{width:min(100%,395px);min-height:605px;background:#fff;color:#111;border-radius:34px;padding:23px 22px 20px;display:flex;flex-direction:column;box-shadow:0 15px 60px #0000006b;border:7px solid #343434}
.mayo-prototype-status{display:flex;justify-content:space-between;font-size:11px;font-weight:600;padding:2px 8px 20px}.mayo-prototype-brand{display:flex;align-items:center;gap:8px;font-size:10px;border-bottom:1px solid #ddd;padding-bottom:18px}.mayo-prototype-brand span{font-size:22px;line-height:1}
.mayo-prototype-greeting{font:clamp(39px,3.3vw,53px)/1.02 'Instrument Serif',Georgia,serif;margin-top:26px}.mayo-prototype-phone>p{font-size:13px;color:#777;line-height:1.48;margin:10px 0 24px}
.mayo-flow-tabs{display:flex;gap:5px;border-radius:50px;background:#ededed;padding:4px;margin-bottom:27px}.mayo-flow-tab{appearance:none;border:0;background:transparent;border-radius:30px;padding:11px 13px;flex:1;cursor:pointer;font:600 12px 'DM Sans',sans-serif;color:#595959;transition:background .18s,color .18s}.mayo-flow-tab.is-active{background:#111;color:#fff}.mayo-flow-tab:focus-visible,.mayo-flow-options button:focus-visible,.mayo-flow-restart:focus-visible{outline:2px solid #444;outline-offset:2px}
.mayo-flow-screen{flex:1;min-height:180px;display:flex;flex-direction:column}.mayo-flow-count{color:#888;font-size:10px}.mayo-flow-screen h4{font:31px/1.09 'Instrument Serif',Georgia,serif;margin:19px 0 23px;letter-spacing:-.02em}
.mayo-flow-options{display:grid;gap:7px}.mayo-flow-options button,.mayo-flow-restart{border:1px solid #d5d5d5;background:#fff;color:#111;border-radius:12px;padding:13px 15px;font:500 13px 'DM Sans',sans-serif;text-align:left;display:flex;align-items:center;justify-content:space-between;gap:14px;cursor:pointer;transition:border-color .16s,background .16s}.mayo-flow-options button:hover{border-color:#111;background:#f5f5f5}.mayo-flow-options button span{font-size:15px}
.mayo-flow-success{font:50px 'Instrument Serif',Georgia,serif;padding-top:10px}.mayo-flow-endnote{margin:0 0 20px;font-size:13px;color:#666;line-height:1.4}.mayo-flow-restart{align-self:start;border-radius:30px;font-size:11px;letter-spacing:.08em;background:#111;color:#fff;border-color:#111}
.mayo-phone-bottom{display:flex;justify-content:space-between;color:#aaa;border-top:1px solid #ddd;padding-top:18px;margin-top:20px;font-size:9px}.mayo-phone-bottom span:last-child{font-size:20px;line-height:10px}
.mayo-evolution-reason{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-bottom:1px solid #111}.mayo-evolution-reason>div{padding:32px 28px 43px 0}.mayo-evolution-reason>div+div{border-left:1px solid #ddd;padding-left:29px}.mayo-evolution-reason span{color:#888}.mayo-evolution-reason h3{font-size:clamp(30px,2.7vw,45px);line-height:1.08;margin:23px 0 11px;letter-spacing:-.018em}.mayo-evolution-reason p{font-size:15px;line-height:1.55;color:#555;margin:0}
.mayo-outcome-grid>div small{display:block;color:#777;font-size:10px;font-weight:600;letter-spacing:.08em;line-height:1.5;margin-top:22px}
.mayo-impact-link{margin-top:55px;padding:26px 0 27px;border-top:1px solid #ddd;border-bottom:1px solid #ddd;display:grid;grid-template-columns:1fr 2fr 1fr;gap:6%;align-items:start}.mayo-impact-link>span{color:#777;padding-top:6px}.mayo-impact-link>p{margin:0;color:#333;font-size:clamp(15px,1.2vw,18px);line-height:1.6}.mayo-impact-link>a{display:flex;align-items:center;justify-content:space-between;gap:10px;border-bottom:1px solid #111;padding:5px 0 12px;font-size:10px}
.mayo-impact-link>a span{font-size:19px;font-weight:400}
@media(max-width:1050px){.mayo-pattern{min-height:820px;padding:25px}.mayo-static-sheet{padding:25px}.mayo-static-questions>div{padding:12px 0}.mayo-prototype-phone{min-height:570px}.mayo-impact-link{grid-template-columns:1fr 2fr}.mayo-impact-link>a{grid-column:2;max-width:350px}}
@media(max-width:720px){
 .mayo-evolution{margin-top:110px}.mayo-pivot-rationale{margin-top:55px}.mayo-pivot-rationale-heading{display:block;padding:25px 0}.mayo-pivot-rationale-heading h3{font-size:48px;margin-top:20px}
 .mayo-pivot-rationale-list{display:block}.mayo-pivot-rationale-list article,.mayo-pivot-rationale-list article+article{border-left:none;border-top:1px solid #ddd;padding:24px 0 30px}.mayo-pivot-rationale-list article:first-child{border-top:0}.mayo-pivot-rationale-list h4{font-size:35px;margin:15px 0 10px}.mayo-pivot-rationale-list p{font-size:15px}
 .mayo-pivot-balance{display:block;font-size:15px}.mayo-pivot-balance strong{display:block;margin-bottom:11px}.mayo-evolution-compare{display:block;margin-top:55px}.mayo-pattern{min-height:0;padding:22px 19px 30px}.mayo-pattern-top{font-size:9px}.mayo-pattern-top b{font-size:9px}.mayo-static-sheet{margin:47px 0 18px;padding:22px}.mayo-static-sheet h3{font-size:41px;margin:28px 0 12px}.mayo-static-questions>div{font-size:12px}.mayo-static-questions i{font-size:11px}.mayo-pattern-footer{padding-top:25px}.mayo-pattern-footer p{font-size:15px}.mayo-prototype-wrap{padding:36px 0 8px}.mayo-prototype-phone{width:min(100%,365px);min-height:550px;padding:19px 17px;border-width:6px}.mayo-prototype-greeting{font-size:43px}.mayo-flow-screen h4{font-size:29px}.mayo-evolution-reason{display:block}.mayo-evolution-reason>div,.mayo-evolution-reason>div+div{padding:24px 0 30px;border-left:0;border-top:1px solid #ddd}.mayo-evolution-reason>div:first-child{border-top:0}.mayo-evolution-reason h3{margin:17px 0 10px;font-size:36px}.mayo-impact-link{display:block;margin-top:30px}.mayo-impact-link>p{margin:18px 0 23px;font-size:15px}.mayo-impact-link>a{max-width:360px}.mayo-outcome-grid>div small{font-size:9px;margin-top:17px}
}
@media(prefers-reduced-motion:reduce){.mayo-flow-tab,.mayo-flow-options button{transition:none}}

/* Version 23: honest scope, research-backed iteration and evidence context */
.mayo-ownership{margin:80px 0 105px;padding:35px 0 0;border-top:1px solid #000}
.mayo-ownership-head{display:grid;grid-template-columns:30% 1fr;gap:5%;align-items:start;margin-bottom:46px}
.mayo-ownership-head>span,.mayo-ownership-cards article>span,.mayo-ownership-scope strong,.mayo-iteration-num,.mayo-iteration-pair span,.mayo-iteration-check span,.mayo-evaluation-bottom>span,.mayo-metrics-context>div>span{font-size:11px;font-weight:700;letter-spacing:.12em}
.mayo-ownership-head h2{font:clamp(38px,4.1vw,67px)/1.02 'Instrument Serif',Georgia,serif;letter-spacing:-.015em;margin:0;max-width:1000px}
.mayo-ownership-head em,.mayo-metrics-context em{font-style:italic}
.mayo-ownership-cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid #000;border-bottom:1px solid #000}
.mayo-ownership-cards article{padding:29px 28px 32px 0}
.mayo-ownership-cards article+article{border-left:1px solid #ddd;padding-left:30px}
.mayo-ownership-cards article>span,.mayo-iteration-num{color:#777}
.mayo-ownership-cards article h3{font:clamp(31px,2.9vw,49px)/1.08 'Instrument Serif',Georgia,serif;margin:22px 0 15px}
.mayo-ownership-cards article p{font-size:16px;line-height:1.6;color:#333;margin:0;max-width:460px}
.mayo-ownership-scope{display:grid;grid-template-columns:30% 1fr;gap:5%;font-size:15px;line-height:1.6;margin:24px 0 0;color:#606060}
.mayo-ownership-scope strong{color:#111}
.mayo-evaluation{margin-top:165px}
.mayo-iteration-grid{margin-top:90px;border-top:1px solid #000}
.mayo-iteration-grid>article{padding:35px 0 49px;border-bottom:1px solid #bbb;display:grid;grid-template-columns:25% 1fr;column-gap:5%;align-items:start}
.mayo-iteration-num{grid-column:1;grid-row:1/3}
.mayo-iteration-grid>article h3{grid-column:2;font:clamp(38px,4.2vw,65px)/1.03 'Instrument Serif',Georgia,serif;letter-spacing:-.022em;margin:0 0 30px;max-width:900px}
.mayo-iteration-pair{grid-column:2;display:grid;grid-template-columns:1fr 1fr;gap:6%;margin-bottom:32px}
.mayo-iteration-pair>div{padding-top:15px;border-top:1px solid #ddd}
.mayo-iteration-pair span,.mayo-iteration-check span{color:#777}
.mayo-iteration-pair p{font-size:17px;line-height:1.55;margin:14px 0 0;max-width:490px}
.mayo-iteration-check{grid-column:2;padding:22px 25px;background:#f2f2f2;display:grid;grid-template-columns:30% 1fr;gap:4%;align-items:start}
.mayo-iteration-check p{font-size:16px;line-height:1.55;margin:0}
.mayo-evaluation-bottom{display:grid;grid-template-columns:25% 1fr;gap:5%;padding-top:28px;margin-top:25px}
.mayo-evaluation-bottom>span{color:#666}
.mayo-evaluation-bottom p{font-size:16px;line-height:1.7;color:#454545;max-width:950px;margin:0}
.mayo-metrics-context{display:grid;grid-template-columns:38% 1fr;gap:5%;padding:29px 0 35px;border-bottom:1px solid #ddd;margin-top:22px}
.mayo-metrics-context>div>span{color:#777}
.mayo-metrics-context h3{font:clamp(30px,2.9vw,46px)/1.08 'Instrument Serif',Georgia,serif;max-width:530px;margin:17px 0 0}
.mayo-metrics-context>p{font-size:15px;line-height:1.65;color:#505050;margin:0;max-width:880px}
.mayo-local-label{font-weight:400;letter-spacing:0;text-transform:none;color:#777}
@media(max-width:900px){.mayo-ownership-cards article{padding:25px 18px 30px 0}.mayo-ownership-cards article+article{padding-left:18px}}
@media(max-width:720px){
 .mayo-ownership{margin:52px 0 70px;padding-top:24px}.mayo-ownership-head{display:block;margin-bottom:28px}.mayo-ownership-head h2{font-size:48px;margin-top:18px}
 .mayo-ownership-cards{grid-template-columns:1fr}.mayo-ownership-cards article,.mayo-ownership-cards article+article{border-left:0;padding:25px 0;border-bottom:1px solid #ddd}.mayo-ownership-cards article:last-child{border-bottom:0}.mayo-ownership-cards article h3{margin-top:11px;font-size:40px}.mayo-ownership-cards article p{font-size:15px}
 .mayo-ownership-scope{display:block;font-size:14px}.mayo-ownership-scope strong{display:block;margin-bottom:8px}
 .mayo-evaluation{margin-top:115px}.mayo-iteration-grid{margin-top:45px}.mayo-iteration-grid>article{display:block;padding:28px 0 33px}.mayo-iteration-grid>article h3{font-size:44px;margin:18px 0 24px}.mayo-iteration-pair{display:block;margin-bottom:15px}.mayo-iteration-pair>div{padding:14px 0 22px}.mayo-iteration-pair p{font-size:15px}
 .mayo-iteration-check{display:block;padding:18px}.mayo-iteration-check p{font-size:15px;margin-top:12px}.mayo-evaluation-bottom{display:block;padding-top:21px}.mayo-evaluation-bottom p{margin-top:15px;font-size:15px}
 .mayo-metrics-context{display:block;padding:25px 0}.mayo-metrics-context h3{font-size:41px}.mayo-metrics-context>p{margin-top:20px;font-size:14px}
}

/* V24 — frame the supplied doctor-and-phone mockup around the product. */
.mayo-hero-image img{object-position:50% 46%}
@media(max-width:720px){.mayo-hero-image img{object-position:54% 48%}}

/* V44: real interactive prototype link in project overview */
.mayo-meta{grid-template-columns:repeat(5,minmax(0,1fr))}
.mayo-preview-meta .mayo-live-prototype{display:inline-flex;align-items:center;gap:12px;align-self:flex-start;color:#111;text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:5px;font-size:clamp(14px,1.15vw,18px);font-weight:500;line-height:1.4}
.mayo-preview-meta .mayo-live-prototype:hover{opacity:.6}
.mayo-preview-meta .mayo-live-prototype:focus-visible{outline:2px solid #111;outline-offset:4px}
@media(max-width:1130px){.mayo-meta{grid-template-columns:repeat(3,minmax(0,1fr))}}
@media(max-width:720px){.mayo-meta{grid-template-columns:repeat(2,minmax(0,1fr))}}